AI for Gym Management | Itensity
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Book a Demo

Somewhere between the admin, the chasing and the late nights, the work you fell in love with gets buried.

For the first time

Software can think alongside you.

ItensityAssistant

Built to work for you. Ask anything. Automate everything. Approve with one tap.

Experience IA in Your Gym
Itensity Assistant — Bookings dashboard with the AI sidebar
Itensity AI Assistant on iPhone
The Dashboard
Your morning, briefed.
AI-written summary of your day — tasks done, members drifting, revenue moving.
Just Ask
It calls the tools. Reads the data.
Ask anything about your gym and it answers from live data. Real operations.
Schedules · Approvals
Agents that run themselves.
IA runs tasks while you coach. When it wants to touch real data, it pauses for your tap.
Set up in minutes
Onboarding, guided.
Each step explains why it matters, then hands off to AI to finish the job. Days, not weeks.
What it does

Four things it does for your gym.

One assistant, layered over everything. It sits on top of your full Itensity platform and connects what you already use into one place.

search

Pulls information

Member and lead lookups, live reports, today’s numbers — answered straight from your data, no menus.

bolt

Takes action

Add leads, load payments, freeze members, update profiles. Anything you’d do in a form, done in a sentence.

draw

Designs content

Branded emails and campaigns in your logo, colours and tone. Review, approve, send.

schedule

Runs on schedule

Set an automation once and it runs every week — briefings, reports, follow-up lists.

Live now

Ask in a sentence. Get it done.

Real things gym owners and staff ask the Assistant today — right from the chat.

Lead summary

“Give me a summary of Sarah Naidoo”

Profile, source, stage, last action. One question, full picture — no clicking through the CRM.

Finance on the spot

“Show me this month’s collections vs last month”

Numbers, comparison, gaps — without digging through three reports and a spreadsheet.

Take action

“Add a new lead — John Smith, from Instagram, into CrossFit”

Add leads, load payments, freeze members, update profiles — all from the chat.

Branded email

“Draft a follow-up email to this week’s leads, branded to my gym”

Your logo, your colours, your tone. Review, approve, send. No “Hi {{first_name}}” disasters.

Support, built in

“Log a ticket”

Ask the AI first. If it can’t help, it logs the ticket with the full conversation attached to our team.

Put your week on autopilot

“Every Monday at 9am, send me a list of blocked members”

Set it once. It runs every week — so you don’t have to remember, which is good, because you won’t.

Two jobs, one product

For your staff. And for you.

Same Assistant. The work it does depends on who’s asking.

groups

For your staff

check_circleMember & lead lookups in seconds
check_circleSend messages and emails
check_circlePull reports on demand
check_circleLog support tickets from the chat
check_circleLess context-switching — fewer “where do I find that” moments
insights

For you, the owner

check_circleVisibility without logging in
check_circleA daily briefing, written for you
check_circleScheduled automations that run your week
check_circleApprove bulk actions with one tap
check_circleDecisions backed by real, live data
Skills

Everything it can do today.

Ask the Assistant to handle any of these — in a sentence, right from the chat.

Members
ProfilesMembershipsStatementsNotesFreezeCancelCreditsAccess tokens
Leads & Marketing
Lead captureStagesLead notesProspectsCampaignsSources
Bookings & Classes
StudiosClassesSchedulesBookCancel bookingAttendance
Communications
EmailSMSBulk sendBranded design
Finance & Promotions
Bulk paymentsDebit batchesStatementsTariffsPromotionsBenefits
Reports & Automations
On-demand reportsDaily briefingsScheduled tasksWeekly follow-up listsLive numbers
Coming soon

Your gym, in your pocket.

What you’ve seen is the web version. A mobile app for owners and staff is on the way.

Daily briefingAI chatOne-tap approvalsScheduled tasksPush notificationsBiometric login
Open beta

Your usage is the roadmap.

It’s not finished — and that’s the point. The skills here are what we’ve built so far; how you use it tells us what to build next. Free during beta, with fair conversation and automation limits. Web is live now.

Grow. Retain. Automate.

Less clicking. More coaching.

Experience Itensity Assistant
The Third Brain

See everything the AI can do.

Itensity AI runs on a connected brain of tools, memories and capabilities. Explore a live, interactive map of every skill it has — and watch it grow.

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Explore the Third Brain
FAQ

Frequently asked questions

What is the Itensity AI Assistant?
It's the first AI built into Itensity. It sits on top of your whole platform — members, leads, bookings, billing, access and analytics — so you can ask anything, take action and automate admin in plain language, like talking to a staff member who already knows your business.
What can the Itensity AI do?
Four things: it pulls information (member and lead lookups, live reports, today's numbers), takes action (add leads, load payments, freeze members, update profiles), designs branded emails and campaigns, and runs scheduled automations like weekly briefings and follow-up lists.
Is the AI a separate tool I have to set up?
No. It's layered over your existing Itensity platform rather than a separate system — it connects everything you already use into one chat.
How much does the Itensity AI Assistant cost?
It's free during the open beta, with fair limits on conversations and automations — enough to try everything. Pricing comes later, with plenty of notice.
Is there a mobile app?
The web version is live now. A mobile app for owners and staff — with a daily briefing, voice chat, one-tap approvals and push notifications — is coming after beta.
Can the AI run tasks on a schedule?
Yes. Set an automation once — for example, “every Monday at 9am, send me a list of blocked members” — and it runs every week without you having to remember.